Mobile content (this includes text, video and visuals) is one that is fully optimised across all devices without loss of functionality to the user (the most important person in this whole ‘thing’).
Why is mobile content important?
If you’re running a business, you need to know how people access and consume your content. They may start off browsing your company website on their cell phones en route to work, access the website via their work desktop at work, and in the evening, continue on their tablet, while simultaneously watching television – I call it an integrated, albeit defragmented, multi-platform user journey.
It stands to reason that your content delivers an optimum experience whatever device they use, without loss of functionality, as that could impact their purchasing decision.
1. Usability is key
This may come as a surprise to some, but putting the customer experience at the heart of your content makes it easier for you to create mobile-friendly content. The easiest way to do this is by putting yourself in the place of your customer.
If you were in their place, how would you consume your content? What makes it that little bit more challenging to read and perform ‘simple’ tasks on your mobile device when you’re on a website?
Thinking of your website…
That ‘cute’ animation that looks so cool? How annoying is it for mobile users who just want to make a purchase, preferably without being distracted by an animation that’s taking forever to load and eating up their precious data? – Abidemi Sanusi (tweet this – just highlight the text)
And how many seconds does the animation add to your website load time? You’ve only got three seconds to engage new visitors on your website (yes, really), so if your website takes five seconds to load (and five seconds is a long time when you’re trying to access a website on a cell phone or tablet), you’ve lost your prospects even before they see what you have to offer.
Bear these in mind when creating mobile-friendly content for your users. Trust me; it helps.
2. Speed is everything
It goes without saying that when it comes to mobile, speed is everything. So, think about that when you’re uploading your images or using creative font that makes it next to impossible for your users to actually enjoy your content, because it takes FOREVER to download or they can’t read your content properly, because your creative, funky font renders horribly on their mobile devices.
3. Write lean, write clean, write better
Popular convention says that people don’t like reading on their mobile devices, so it’s wise to keep things short. I used to hold the same view, until I realised if people like what they see, they will read it through to the end, however long it took.
Think about it; people read articles and books on their cell phones. If they weren’t enjoying what they were reading, do you think they would hold out for that long? Exactly.
At the same time, you would still need to apply some web writing techniques to your written content to keep your readers engaged.
Some web writing techniques that you can apply to your content to make it mobile-friendly
Keep your sentences and paragraphs short
There is nothing more intimidating than being confronted with blocks of long, never-ending text. This is not the never-ending story. You’re writing for a mobile audience, so keep your sentences and paragraphs short.
Limit the number of images
Images are great – they’re also distracting. If you would like your mobile readers to focus on your text, then limit the number of images you use. Even better, if your content doesn’t need any images, don’t use them.
Keep your subheadings short
Because nobody wants to read a three-line subheading on a mobile device.
Keep to the one point per paragraph rule
This makes your written content easier to follow and digest.
These are just a few tips to creating mobile friendly content. Have we missed out anything?
Free test from Google: check your website for mobile friendliness.