The more traffic you can direct to your website, the more eyeballs you get on your books and the more chances you have of converting those eyeballs into buying readers. In other words: traffic=$$$s. Find out how to drive traffic that matters to your website.
your author brand
80% most of the information online about book marketing is outdated, regurgitated stuff. This makes it difficult to know what works (or even, who to believe), because no sooner has someone ‘cracked’ the book marketing code than it is saturated with people trying the same tactics.
Hundreds. Possibly 1000s. That’s the number of press releases that tsunami their way into a journalist’s inbox every.single.day. So if you emailed your press release about your book on string theory to every hack in the country, don’t be surprised if you don’t get a response. Despair not, though. There’s another way to get your book in the media
One of the things I do is to get people to give me examples, feelings, and colour they like. Part of what people want to have in a book – even if it’s a business book, is to get some sense of the person, of the author… the person that they are. Because it adds personality, flavour, and interest to it. Some people are open and happy to talk about themselves and other people less so; I have to be sensitive to how much they want to reveal.
You know you need a website but you’re not sure what to do or how to go about it. In the course of your research, you come across some companies offering free websites. But are these websites really free? Find out the true cost in this article.