After months of planning, you survived Black Friday, Small Biz Saturday and Cyber Monday, and can now look forward to 2017 in relative confidence. But before doing so, I challenge you to do something that you’ve probably thought about, but lacked the confidence to follow through: firing your life-sucking clients.
One of the things I do is to get people to give me examples, feelings, and colour they like. Part of what people want to have in a book – even if it’s a business book, is to get some sense of the person, of the author… the person that they are. Because it adds personality, flavour, and interest to it. Some people are open and happy to talk about themselves and other people less so; I have to be sensitive to how much they want to reveal.