Your author brand is essentially what makes you, you. It is your writing style, your voice. Some writers struggle with the term author branding, because they think it means that they’re being typecast, or even worse, being made to fit into a creative box, which they do not want. They think that it is limiting; that’s not necessarily true.
If you want to write a book, stop talking about doing it and just write the bloody thing. After all, that’s what real writers do—they start and finish their writing projects.
I’m usually asked what I do all day as a writer. ‘Do you just sit on your laptop and pretend to work?’ Actually, I do a lot more than that. Here’s a typical day for me.