The more traffic you can direct to your website, the more eyeballs you get on your books and the more chances you have of converting those eyeballs into buying readers. In other words: traffic=$$$s. Find out how to drive traffic that matters to your website.
I wasn’t expecting him to be fired, but in a way, I was glad he was, because I didn’t want anyone else to go through what I did. When you’ve put your heart and soul into writing a 90,000-word book, the least you expect from an editor is, at the very basic level, fundamental editing skills. Till this day, I do not know if he was incompetent or just out of his depth. But I’m not interested in finding out.