Writers are no different from other people or businesses. If you are a writer and you want to tap into the zeitgeist and in the process, sell your books, then Twitter is the platform for you. But to use it effectively, you need to know how to use it. So, here, in no particular order is our guide to mastering Twitter like #trump and #JKRowling.
There wasn’t any doubt in my mind that, the book that was going to come out of this process, was going to be 100 times better with me helping her that it would have been on her own.
Your author brand is essentially what makes you, you. It is your writing style, your voice. Some writers struggle with the term author branding, because they think it means that they’re being typecast, or even worse, being made to fit into a creative box, which they do not want. They think that it is limiting; that’s not necessarily true.