First off, there is nothing wrong with being inane.
A little snide humour also goes down well with customers.
What’s a little banter between two brands?
It’s okay to promote your products – just remember that visuals are important .
And if you want to attract the best talent, show the world how you celebrate your current employees.
Show that you care.
…That there are real people behind your brand.
And when it comes to video (or social media in general), it’s okay to be different.
Bottom line: don’t be afraid to show some personality!
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