Like most businesses, yours is probably winding down for the Christmas break. But just because you’re on a break doesn’t mean that your content has to be. By following these five simple rules, you can still get your content working hard for you over Christmas.
Make sure that least 30% of your 2017 content schedule is done
If you haven’t already done so, start mapping out and planning your 2017 editorial calendar. By this, I mean the topics you would like to cover in blog posts, email newsletters and social media updates…
By doing this now, you won’t have a panic attack the first week you get back to work in 2017 wondering how you’re going to fill up the empty space on your computer screen.
Write the first two posts of 2017 now
It sounds obvious, but you’d be surprised to learn how many companies forget to do this in the madness leading up to the Christmas break.
Write your first two posts of 2017, load them up on your website and schedule the publication dates. That way, when you stumble in to work in the New Year, you have at least a week’s respite – enough time for your brain cells to get back into work mode.
The same goes for your newsletter. Write, save and schedule. I use Aweber for my newsletter, but Mailchimp is also a great alternative.
Lack inspiration for your business blog? I’m launching a Blogging for Business course in the New Year (for business owners) and Blogging Mastery course (for freelancers/writing businesses who would like to provide blogging services for their clients). Click here to pre-register and get your course discount.
Schedule your social media updates
There are a number of social media management tools that can help you to do this. How far ahead you want to schedule your updates is up to you. I would aim to get, at the very least, enough tweets to cover the first week of 2017.
Not sure which social media management tool to use? Try Hootsuite or Buffer.
Don’t switch off completely over Christmas
Make sure there’s somebody monitoring your content over Christmas break. It may be Christmas, but that doesn’t mean people will express their views about your product/service charitably. So make sure there’s someone available to manage those comments on your social media and blog pages.
Launching a website in the New Year?
January is probably the busiest time in the content calendar as it’s the time that most people launch their new websites. Unfortunately, in the midst of all the web development, the content is the last thing that people think of, usually. So, if you’re launching a new writing business in the New Year, or are already trading as a writing business, well done. You’re uniquely positioned to deliver that service for them. You may also find my business toolkit, which was designed specifically for writers, useful. It’s packed full of solution templates to help you run your writing business effectively and efficiently, at all stages, from pitch to get paid. Find out more, here.
With these tips, you should be able to get your content to work hard for you over Christmas.