Number one in a two-part series on how to attract the right customer to your business
Hands up who would like to get more customers for their business? Of course you do; you’re a business owner.
But what if your business had more customers and those customers were actually costing you more money and, as a result, negatively impacting your business?
Doesn’t make sense, does it?
While it’s true that customers are the lifeblood of your business, it only works if they are the right customer.
The right customer for your freelance business will appreciate and be willing to pay for your expertise.
The wrong customer will want to pay $3 for a 3,000-word blog or sales letter and will still argue that they are being ripped off.
You will never be able to please the wrong customer, because they have no understanding or appreciation of your skills. So, don’t try – Abidemi Sanusi
You can upsell your services to the right customer confident that they will respond positively, because they trust your experience, skills and knowledge.
Try upselling your services to the wrong customer and 10/10 times, they’ll turn around and tell you you’re just out to screw them for their ‘hard-earned cash’.Sound familiar?
Your free customer profile template
Thankfully, there’s an easy way to attract the right customer to your business and it starts with this free customer persona template that can help you identify and narrow down your ideal customer, the services that you can offer and market to them, and in the process, gain the confidence to say no to prospects who do not suit this profile (they are not the right fit for your business).
The template even gives you ideas on the type of content that your ideal customer (i.e., the right customer) would like to read and you should be writing for your business blog, which in turn can help you attract even more of your ideal customer.
You can have as many customer personas as you want, but I will advise you to keep things simple and start with one: your primary customer persona.
Remember, even the right customer wants solutions (your service) and ultimately, results (what your solution will deliver for their business). That’s why they’re paying you the big bucks that the wrong customer won’t pay.
And that’s okay, because you’re the expert – you’ve got this 🙂
I would love to answer any questions or comments you have about the customer persona template, so do drop them in the comments below.
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Also published on Medium.