Like it or not, successful authors are brands. Look at the big names who are franchising out their name in collaboration with other writers; look at how publishers want to work with celebrities who have written (or ‘written’) novels. A brand is not a substitute for talent (or it shouldn’t be) but it certainly helps…
YOUR AUTHOR BUSINESS
“I don’t know what to blog about. I’m an author, not a blogger.” To which I say: if you can write, then you can blog. Get some practical tips here.
80% most of the information online about book marketing is outdated, regurgitated stuff. This makes it difficult to know what works (or even, who to believe), because no sooner has someone ‘cracked’ the book marketing code than it is saturated with people trying the same tactics.
What’s the difference between a trademark and copyright? Can I really trademark my author name? How can I protect my artistic creations, so that no one else but I can profit from my work? Dale Campbell, trademark and design attorney answers these questions and more in this interview.
The message is loud and clear: if you want to earn a decent living as an author, other than from the sale of your books, you have to explore other sources of income. Thankfully, you don’t have to look further than your author brand. Get some practical ideas, here.