Strange things, product descriptions. Shoppers may claim not to notice them, but you put a poorly written product description on your e-commerce website, and the likely result is comatose shopping carts. Discover the only two things you need to write product descriptions that sell.
If you look hard enough, there are lots of places you can go to for inspiration, most of which are available at the click of a button. Yes, even for legal blogs. I would go as far as to say that getting topics for a legal blog is probably easier, because it’s a specialised market and therefore easier to research.
Many lifetimes ago, I was an intranet manager, with over 5,000 content pages at my disposal to convince my colleagues – dotted as they were, over multiple locations in the UK – that given the chance, the intranet would revolutionise their working life. All they had to do was to use it without first muttering expletives.
If your status updates are a series of updates about your services or products, or just inane responses to what you’ve read or seen in the media, then, generally speaking, that isn’t good content. Learn from the greats – find out more about creating social media content that rocks, for business.
That ‘cute’ animation that looks so cool? How annoying is it for mobile users who just want to make a purchase, preferably without being distracted by an animation that’s taking forever to load and eating up their precious data? More about writing mobile-friendly content…