Many lifetimes ago, I was an intranet manager, with over 5,000 content pages at my disposal to convince my colleagues – dotted as they were, over multiple locations in the UK – that given the chance, the intranet would revolutionise their working life. All they had to do was to use it without first muttering expletives.
If your status updates are a series of updates about your services or products, or just inane responses to what you’ve read or seen in the media, then, generally speaking, that isn’t good content. Learn from the greats – find out more about creating social media content that rocks, for business.
That ‘cute’ animation that looks so cool? How annoying is it for mobile users who just want to make a purchase, preferably without being distracted by an animation that’s taking forever to load and eating up their precious data? More about writing mobile-friendly content…
Breaking into business writing might seem impossible, but it isn’t (I write fiction and I did. And if I can, so can you :)). But it depends on your approach. If this is your dream, and you’re not thinking of it as an easy way to get money, because ‘business writers make a lot of money’, already you have a great foundation for success – you just need to be strategic about how you intend to make a career out of this. Get some help on how to do this, here.
In business, time is money and money spent on your content is $$$ well invested. Don’t go it alone; when it comes to content, sometimes it’s good to bring in the big guns – the content strategist.