Get the right lead and you have a customer for life = incalculable value for your business. Find out how to get quality leads from your most under-utilised marketing tool: your business blog.
With a blog, you can demonstrate and establish your expertise in your industry. People are more likely to buy from someone who blogs about their product and their industry, than a company website with just sales content, which can be off-putting to prospects, and in the process cost you in lost sales.
Strange things, product descriptions. Shoppers may claim not to notice them, but you put a poorly written product description on your e-commerce website, and the likely result is comatose shopping carts. Discover the only two things you need to write product descriptions that sell.
If you look hard enough, there are lots of places you can go to for inspiration, most of which are available at the click of a button. Yes, even for legal blogs. I would go as far as to say that getting topics for a legal blog is probably easier, because it’s a specialised market and therefore easier to research.
Many lifetimes ago, I was an intranet manager, with over 5,000 content pages at my disposal to convince my colleagues – dotted as they were, over multiple locations in the UK – that given the chance, the intranet would revolutionise their working life. All they had to do was to use it without first muttering expletives.