80% most of the information online about book marketing is outdated, regurgitated stuff. This makes it difficult to know what works (or even, who to believe), because no sooner has someone ‘cracked’ the book marketing code than it is saturated with people trying the same tactics.
What’s the difference between a trademark and copyright? Can I really trademark my author name? How can I protect my artistic creations, so that no one else but I can profit from my work? Dale Campbell, trademark and design attorney answers these questions and more in this interview.
The message is loud and clear: if you want to earn a decent living as an author, other than from the sale of your books, you have to explore other sources of income. Thankfully, you don’t have to look further than your author brand. Get some practical ideas, here.
Hundreds. Possibly 1000s. That’s the number of press releases that tsunami their way into a journalist’s inbox every.single.day. So if you emailed your press release about your book on string theory to every hack in the country, don’t be surprised if you don’t get a response. Despair not, though. There’s another way to get your book in the media
I think writing under a pseudonym helps… It affords me the freedom to be as candid as I like without reprisal or inviting discussion in my everyday life.
There’s no doubt about the power of images to transform a blog or social media update. However, sourcing those images can be a legal minefield. How do you know which ones are copyrighted? Answers to this question and more, in this post.
Writers are no different from other people or businesses. If you are a writer and you want to tap into the zeitgeist and in the process, sell your books, then Twitter is the platform for you. But to use it effectively, you need to know how to use it. So, here, in no particular order is our guide to mastering Twitter like #trump and #JKRowling.
There’s no better time for dreaming big dreams than when the pressure is off. So get out your notepad and do some dreaming.
My definition of a successful writer: those who work on their craft consistently, and never give up on their writing dream, even as the rejection pile threatens to overload their inbox. They’re successful, because they don’t give up.
I don’t know what to blog about. I’m an author, not a blogger. To which I say: if you can write, then you can blog. And you can blog about whatever you want – it’s your blog.