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YOUR AUTHOR BUSINESS

How to build your author brand

29th February 2016 By Abidemi Sanusi

Your author brand is essentially what makes you, you. It is your writing style, your voice. Some writers struggle with the term author branding, because they think it means that they’re being typecast, or even worse, being made to fit into a creative box, which they do not want. They think that it is limiting; that’s not necessarily true.

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