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YOUR AUTHOR BUSINESS

Interview: Simon Appleby, owner of the only digital agency in the UK dedicated to books

3rd October 2017 By Abidemi Sanusi

Like it or not, successful authors are brands. Look at the big names who are franchising out their name in collaboration with other writers; look at how publishers want to work with celebrities who have written (or ‘written’) novels. A brand is not a substitute for talent (or it shouldn’t be) but it certainly helps…

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I’m an author: what should I blog about?

28th June 2017 By Abidemi Sanusi 1 Comment

“I don’t know what to blog about. I’m an author, not a blogger.” To which I say: if you can write, then you can blog. Get some practical tips here.

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Four common-sense book marketing tips

21st June 2017 By Abidemi Sanusi

80% most of the information online about book marketing is outdated, regurgitated stuff. This makes it difficult to know what works (or even, who to believe), because no sooner has someone ‘cracked’ the book marketing code than it is saturated with people trying the same tactics.

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Authors, this is how you can protect and future-proof your income

14th June 2017 By Abidemi Sanusi

What’s the difference between a trademark and copyright? Can I really trademark my author name? How can I protect my artistic creations, so that no one else but I can profit from my work? Dale Campbell, trademark and design attorney answers these questions and more in this interview.

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Seven ways to make money from your author brand

24th May 2017 By Abidemi Sanusi

The message is loud and clear: if you want to earn a decent living as an author, other than from the sale of your books, you have to explore other sources of income. Thankfully, you don’t have to look further than your author brand. Get some practical ideas, here.

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