With a blog, you can demonstrate and establish your expertise in your industry. People are more likely to buy from someone who blogs about their product and their industry, than a company website with just sales content, which can be off-putting to prospects, and in the process cost you in lost sales.
I wrote short stories as a child and spent much of my university days firing off proposals to publishers. I came close to getting a book deal a few times, but never quite managed it.
There was the time a subcontractor emailed me the day before we were meant to start working on a new project, saying she had second thoughts, and did I mind terribly if I took her off the project?
People did not buy your novel (that is, part with their hard-earned cash), so that they could be sent to Snoresville. They want to have an adventure. They want to turn the pages in a frenzy to find out what happens next in your book. Just two of the main reasons why setting and conflict is important – so try and get them right.
What makes a great novel? Whatever your views, there are roughly six elements that your novel absolutely should have, for a better chance at being successful. In this post, we look at two of the six elements: plot development and themes.