Blogging is probably one of the best and most cost-effective ways to build your brand, acquire customers and grow your business. Yet, many small business owners shy away from blogging because:
- They think it’s resource-intensive
- They don’t know where to get blog ideas from
- They don’t know where or how to start
While these concerns are legitimate, the benefits of having a business blog far outweighs these perceived challenges.
Four benefits of blogging for your business
1.Your business blog is a lead generation tool
With a blog, you can demonstrate and establish your expertise in your industry. People are more likely to buy from someone who blogs about their product and their industry, than a company website with just sales content, which can be off-putting to prospects, and in the process cost you in lost sales.
2.Blogging can connect you to people already searching for your services
Google loves fresh content and blogging is one of the best ways to keep your content fresh and at the top of Search Engine Results Pages (SERPs) for your target customers.
3.It can drive traffic to your website
A regularly updated blog can keep your website at the top of SERPs, which can also result in clickthroughs to your website.
4.Your business blog can help build your mailing list
When people sign up to receive your blog in their inbox, it’s their way of saying they are actively interested in your products/services and want to hear from you, which is good for conversions.
The best people to market your services to are the ones who have already opted in to get your blog in their inbox (hint: they are interested in what you have to offer and want to hear from you!).
With all these benefits to your bottom line, your business has nothing to lose and everything to gain by blogging. Find out how to write business blogs that convert in our blogging for business course.