Everything about the client spelt trouble with a capital T. His telephone manner was dismissive, his emails barely civil, but we still took on his project, because we were professionals, and managing difficult clients was part of our repertoire, right? Oh, the gift of hindsight!
How to set up your online store on your website and sell your books
You can set up an online store on your website or blog and start selling your books in as little as five minutes. And the best thing about it? You need $0 to start. Here’s how…
The two things you need to write product descriptions that sell
Strange things, product descriptions. Shoppers may claim not to notice them, but you put a poorly written product description on your e-commerce website, and the likely result is comatose shopping carts. Discover the only two things you need to write product descriptions that sell.
Interview: Simon Appleby, owner of the only digital agency in the UK dedicated to books
Like it or not, successful authors are brands. Look at the big names who are franchising out their name in collaboration with other writers; look at how publishers want to work with celebrities who have written (or ‘written’) novels. A brand is not a substitute for talent (or it shouldn’t be) but it certainly helps…
This is why you should take a hammer (or two) to your mailing list
A few months ago, I wiped out abidemi.tv’s mailing list. In fact, I didn’t wipe it out – I took a sledgehammer and hammered at it to an inch of its life. Here’s why.