We all know that content is king; after all, Google likes content (quality content, that is). But that doesn’t mean that you have to churn out fresh content all the time. The key is to be smart about your content creation process, for example, by repurposing what you already have. I do this regularly as it means that I don’t have to create fresh content and and also ensures that my content remains relevant for my audience.
6 blogging ideas for 1 blog topic
However, seasonal posts are not the only ones that you can repurpose. You can repurpose any blog post or even create new ones using different blog types. The key is to keep it fresh #RIPBloggingFatigue
Even better, your blog post need not take long to create. The following ideas took on average, 10 mins to create using free/freemium tools.
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Repurpose your content: convert your text-based blog post to video
Here’s a text-based blog post that I repurposed with video. It was really easy and only took me 5 minutes to come up with this. I realise that it’s a bit rough around the edges, but I wanted to demonstrate what you can do in 5 minutes with the right tools.
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Make it an infographic
In this case, I designed this blog post as an infographic in 10 minutes. Tool: Canva.
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Convert your presentation slides into video
There really is no need to re-invent the wheel. Find some old Powerpoint presentations, tidy them up and convert them into video. Here’s one I knocked up earlier (investment: 10 minutes. Tool: ContentSamurai).
This presentation video contains images that were used under a Creative Commons License. Click here to see the full list of images and attributions: https://app.contentsamurai.com/cc/126068
4.Inspire your readers (it’s cheesy but it gets crazy engagement):
Tool: Canva.
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5. Create a gif
Yes, we went there and it took 1 minute to whip this up. Tool: Giphy
6. Vlog it, literally
I uploaded one of the videos on our new YouTube channel. Have a look and don’t forget to subscribe.
Like this? Plenty more where it came from. Discover more blogging tips on our How to Write Business Blogs that Convert course.
